Black Friday is here, and the whole weekend, including Cyber Monday, will present you with some great deals. This is a tech gurus dream, as electronic appliances are always on sale, ranging from TV sets to microwave ovens. There will be plenty of great televisions on sale, but it’s good to know what you should buy. There are plenty of throwaway brands you should avoid all-together, including Westinghouse, Sanyo, Hitachi, Toshiba, RCA, Insignia, and Sceptre. The only brands worth considering are LG, Hisense, TCL, Vizio, and Sony. They offer the best customer service, quality, and options. It’s also worth noting that all of these televisions are smart televisions, as it has been for the last several years. In the end, these are the 5 best televisions of 2021.
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With the best brands, you still need to avoid the worst products, even if the deal is good. The price to performance ratio is considered here, but it barely plays a role. Most of the televisions listed here are in order of the overall quality of product. As it stands, just because it costs more, does not mean that it is better; it’s always important to know what you are getting. The quality control can be bad, and it can leave you without a warranty and broke.
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This is where Black Friday is a gimmick, so be sure to avoid the “best” deals on the cheapest items. This is because retailers are trying to get rid items that were not getting sold at a so-called cheaper price. Don’t fret though, because I will be listing the best televisions of 2021 right here. While this list may seem biased, I’ve compiled this list in as much of an an unbiased manner as possible.
The 5 Best Televisions of 2021
1. LG C1 OLED
The LG C1 is the best overall television this year, and the competition is not even close. It delivers the best overall image quality of any television, and it has the gaming features to boot. The great remote serves as a hub between the Web OS 6.0 app software, and it has all of the streaming apps you could dream of. The picture quality destroys last year’s CX(10) model by a long shot because of it’s next generation Ai image processor. If you are outside of game mode, be sure to enable the AI Picture Pro option, as it does wonders to improve an already superb image.
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The colors, contrast, sharpness, black clarity, and detail are unmatched this year compared to other models. If you are looking for the overall best television for gaming, movies, and television, the C1 is the best. It sports a flawless 4K image, and give it to you at a great price, especially with the discounts on black Friday deals. It comes with a great dark finish, glossy screen that’s excellent at reducing reflection, and minimalist stand. While it may not come out of the box with the best calibration, a few tweaks will make this TV look the best. With the LG C1, it’s not just about doing everything good, as it happens to do everything the best.
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The mainstay of the LG C1 are it’s gaming feature, which include VRR (variable refresh rate), ALLM (automatic low latency mode), HGiG (tone mapping feature), a game bar, and more. The television is also great for those looking to PC game, as it comes in a 48 inch model. To help with PC gamers/users even more, the C1 offers FreeSync and G-Sync for those struggling with uncapped framerates. This allows you the option to tweak your games appearance and performance as much as you want.
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The C1 delivers excellent brightness, and the HDR (tone mapping) on the television is top of the line. It’s a gimmick-less television, as it pulls not stunts with picture quality. It performs admirably in SDR, and it’s peak brightness is great as well at nearly 800 nits. The upscaling technology introduced this year adds a new level of clarity to the image not seen on last year’s model. The upscaling and TruMotion options make this the clearest television to date. This makes the motion on the C1 exceptional, and the onboard sound is the best this year. It has 4 HDMI 2.1 inputs, and it supports Dolby Vision at 120 Hz. There’s so much to add about what this television does and does best, but I digress.
The 5 Best Televisions of 2021
2. Hisense U8G
If you are looking for the best budget television of the year, then the Hisense U8G is that television. While it is sticking it’s head a little over it’s claimed budget price range, it’s still an excellent television. The TV has great 4k 120 Hz performance, and is only outshined by the C1. The smart television sports Android TV as it’s app software and has a great layout with all of the streaming apps. The image may lack a little in terms of overall picture clarity, but at a reasonably viewing distance, it’s unnoticeable.
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The motion on the U8G is not the best, but it gets the job done well enough. It’s a ULED television that gets great black levels and overall picture performance. This is surprising because of how poorly typical LED panels perform compared to higher quality displays. ULED televisions are different than OLEDs in that they do not have an instantaneous pixel response time. They are also less likely to reproduce dark black levels because they lack individual pixel illumination. They can get close, but it can introduce blooming around bright objects on screen because of the backlight and lack of local dimming zones.
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This is not a problem for the U8G though, as it produces near OLED levels of black, while producing much better highlights for HDR and SDR viewing conditions. This is because the peak and overall brightness is much higher than an OLED television; the backlight makes the difference. It features 360 local dimming zones, which makes it capable of packing that punch. It can look a little dim when compared to some QLED televisions, but it produces more accuracy.
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ULED televisions are entirely made by Hisense, as they are their proprietary model of television. The television is a great game performer as well, as it delivers a 120 Hz display for fast paced movement. It delivers excellent Dolby Vision and overall gaming performance with 2 HDMI 2.1 inputs. The speakers, while not the best, are good for small rooms because of Dolby Atmos. The display design introduces an almost luxury appeal with a chrome bezel, and it looks great as a centerpiece television. For the price, the Hisense U8G is without a doubt the best TV on the market.
The 5 Best Televisions of 2021
3. TCL 5 & 6-Series
The TCL 5 and 6 series of televisions are one of if not the best budget buys of this year. The 5 series is cheaper, at around five hundred dollars. The 6 series is their higher-end model, which can cost you over a thousand dollars (75 inch) when no deals are present. They are using mini-LED technology, which is similar to OLED and QLED. If anything, it’s the step between them, being more similar to QLED televisions.
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A mini-LED television will promise near perfect black levels with the help of nearly 3000 backlight zones, and excellent brightness. While they are not quite as cutting edge as OLED televisions this year, they are catching up. They both have excellent gaming performance and are both 4k displays. The clarity and sharpness of both displays is near equal to that of an OLED television. This allows you to see details on the screen more, and the black levels are near identical to OLED televisions. There’s always a minor risk of light bloom, but with mini-LED panels, it’s literally unnoticeable. The speakers are also decent, but they are nothing to write home about.
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The one problem with these televisions are their crushed blacks, which is more a problem for the 6-series TCL. The television is almost doing blacks so well that it ends up becoming lost in them. It comes in handy with it’s great HDR and Dolby Vision/Atmos support, but it comes at a cost. The unfortunate thing is that the blacks do not improve with the black crush. This can be somewhat remedied through tinkering in the settings, but it’s still present and hard to eliminate.
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The only major difference between the two models is the enhanced backlight (128 LED zones vs 40 LED zones in 5-series) in the 6-series, providing better dimming capabilities. The 5-series is also only 60 Hz, while the 6-series is 120 Hz, which works well for gamers looking to game at high frame rates. They use Roku TV as their app software service and it contains every listed app streaming service. If you are looking to game and do not want to break the bank, this is the TV to get. At the price and quality, it’s recommended to get a smaller version of either of these TVs.
The 5 Best Televisions of 2021
4. LG B1 OLED
The LG B1 OLED is the step down in LG’s OLED line when compared to the C1. While the C1 does sport better processing and gaming features, the B1 is no slouch. It’s still a 120 Hz display and is a good option for movie watchers and gamers. The stand and overall build quality is a little bit cheaper compared to the C1, but it still looks good. The processor is a step down from the C1’s, but it’s still the next-gen television processing that exists in the C1. This will mean that the image will be a tad bit blurrier than the C1, but the difference is negligible.
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The brightness is worse in the B1 compared to the C1, but it’s not very noticeable. The color gradation and colors are the same though, but you may deal with worse posterization and color banding compared to the C1. The television also sports most if not all of the same features as the C1, being a 4k and 120 Hz display. It does not perform VRR as good or smoothly as the C1, but it still actually has the feature, unlike Sony televisions. The app support is the exact same as the C1’s, including the remote, and the sound is on par, too.
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When comparing the two televisions, the B1 is overall a small downgrade compared to the C1 in every way. Burn-in, like other OLED panels on this list is a risk factor compared to LED and QLED televisions. The likelihood of this happening is slim though, as the LG televisions in particular have better image saving features. The LG panels in particular leave little room for burn-in as they refresh the pixels almost every 4-8 hours.
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It would take nearly 5,000 hours of constantly watching the same still image for burn-in to occur, i.e., watching the news. It should be noted that the television is quite a bit cheaper at around 1000 dollars. This means that the deal is just as good, but I would still say that the C1 is a much better buy at only 300 to 500 dollars more. If you cannot wait for a deal, however, you should consider taking a plunge for the B1.
The 5 Best Televisions of 2021
5. Hisense U7G/U6G
The last television on this list is the Hisense U7G, a step down from the U8G. It uses the same ULED technology, as it’s similar to a QLED panel. While Hisense is typically known for making subpar televisions, they are making a show for the best this year. The U7G does almost everything the U8G does at a cheaper price, and it even does some things better. There’s also a lower end model, the U6G, but the details for that television are implied here as well.
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The U7G is better in that you get very similar performance at half the cost. The downside is that the U8G is undeniably better in every conceivable way, which starts with the sound being an incremental step above. This does not mean that the U7G is bad, because you are getting most of what the U8G offers at a fraction of the cost. If you are on a budget, it’s still a great television will of the same features.
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The major differences are the reflection handling, which is better on the U8G. This makes the U8G better for a bright room, but the U7G, being a ULED, is still more than bright enough for any room. The overall brightness and local dimming are also a step down from the U8G, with far fewer dimming zones in the television. It’s still a great television for those looking for excellent HDR and SDR. The blurriness that Hisense is known for is still in affect, but it’s no worse than it is on the U8G.
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The Android TV app service they use is still in effect, as are all the gaming features you find on the higher tier model. Other differences include better blacks and black uniformity, which means that there is less blooming. It also comes with slightly worse calibration than the U8G. Lastly, the input lag and response time are a little worse on the U7G, as well as a narrower color gamut. This means that the contrast is a little less stellar than the U8G, but it’s still good. The motion on both televisions is not that great, but that’s not what’s expected from a TV this cheap.
The 5 Best Televisions of 2021
Honorable Mentions
Sony A80J OLED
While the Sony A80J televisions are high-class televisions, they are way too expensive for the asking price. You can get a good price during the black Friday weekend deals, but you can get better quality elsewhere. The C1 delivers better image quality for a cheaper price. The A80J also lacks the gaming features of the LG C1, which is a deal breaker for those wanting next-gen features. The input lag on this television is also extremely bad, as it produces nearly twice the lag of an LG television. It has the new XR chip, but this is just marketing, as the LG C1 is brighter and has overall better image processing. The only advantage the A80J has is better out-of-the-box accuracy and contrast.
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If you are a Sony fan, you can expect great picture quality, but the motion is not the best. At lower framerates, you will deal with artifacts with motion settings on and stutter with them off. The screen on the smaller (55 and 65 inch) models is matte, leaving it with worse performance and reflection handling. It offers Google TV, which is great, but it does not save this TV. The television lacks any gaming features except for a subpar game mode, which disables the image enhancer. It’s also worth mentioning that the packaging the television comes in is cheap and could cause breakage.
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If you are looking at still images, the A80J performs admirably; however, you will occasionally see problems with raised blacks and artificial sharpness. The colors, while vibrant, lack contrast and accuracy because of the XR cognitive chip used this year. This is supposed to create color fullness and shadow detail, but it’s a gimmick, as it adds a blue tint to the screen. It comes out of the box with great calibration, at least when compared to the LG C1, but this is not enough to warrant the extra price. If you calibrate a C1 even a little, you will end up with the better picture between the two sets.
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The overall build quality and remote control are cheaper compared to most televisions on this list. Even the A1 has a better build than the A80J, and unfortunately, the A90J is of a cheaper quality than the A80J. The television looks great, but it can barely keep up with C1 in overall performance. Most side by sides will say that the C1 generally wins with better contrast and color. Other side by sides are skewed, making it seem like the A80J is better. The only reason for this is color space, as the LG looks washed out and blurry in comparison. Color space is a default feature on the Sony, but it is not default on the LG.
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Change the color space to a wider gamut like BT.2020, and then turn on the processing on an LG. Doing this makes all of the difference in the world, making the Sony look even worse in comparison with both SDR and HDR content. When comparing these televisions head to head, you cannot calibrate this television as much or as good as the LG this year. It’s also undeniable that LG makes the better OLED televisions, so I recommend them over Sony any day, gaming or movies. Even if you can find a Sony at the same price, it’s still recommended that you choose something else, i.e., LG or Hisense.
The 5 Best Televisions of 2021
Samsung QN90A
While the QN90A QLED television is the best television Samsung has released this year, it’s not that good. It still falls short compared to many of the televisions on this list. For the price to performance ratio, you can find much better televisions out there. It’s not to say that the NEO quantum-dot technology behind the television is not impressive; however, it handles black levels poorly, while still maintaining washed out colors. It’s a very bright television, reaching nearly 2000 nits of peak brightness, but that’s about it.
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Being this bright, highlights and colors pay for it, as it overblows highlight detail with the exceptional brightness. The build quality also feels cheap and the screen is a mostly matte finish with poor reflection handling. If you know how to calibrate a television, it can look better, but it will make little overall difference. The speakers are not great, but the TV has a decent app streaming service. If you have the taste for poor overall picture quality though, this television is for you. Someone who has not had a television replaced for 10 years will be blown away though.
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The asking price is too much no matter the size, as it’s a nearly 2000 dollar television for the larger models. It serves bright rooms well, but it comes at the cost of overall picture quality. If you want a television you can calibrate to look the absolute best, I would highly recommend looking elsewhere. Even if some sites consider it a top contender, it’s only because they lack the experience to properly calibrate televisions. It’s also blasphemy not to include Samsung at the top of a list, so here it is.
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The television is a lackluster attempt on Samsung’s part and is there answer to OLED televisions. They are great for gaming at 120 Hz, but your games will look like trash. The colors are vibrant, but they lack accuracy and overall detail compared to other televisions. If the QN90A were a thousand dollars cheaper, it would be more appealing. but it still performs poorly. Compared to something like the Hisense U8G, it falls short if every possible way. It’s probably better to wait for Samsung’s micro-LED televisions to come out, but it may be a while. Those televisions are extremely expensive and consumer models have yet to be made.
The 5 Best Televisions of 2021
Sony A90J OLED
While some will tout the A90J as the best television on the market, it really is not. It’s the exact same television as the A80J, but this model includes higher brightness (40-50 nits brighter on average). It’s the flagship television, but it costs 1000 dollars more than the step down model. The motion and clarity of the screen are good, but it still falls short of LG’s efforts this year. The motion is worse than the A80J, and the overall design, while the same, is cheaper than the step down A80J. It’s an OLED television with great picture, but it’s cheaply built using repurposed plastic. It has great brightness, with about 890 nits of peak brightness, but most of the benefits can only be gained in bad picture modes, i.e., vivid mode.
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The whole idea around the A90J is very gimmicky, as they claim to give you an XR cognitive processor. This processor is present in both the A80J and this model, but it does little for overall image quality. They do processing differently and place highlights well with their focal point technology, but it’s generally a wash. The image will gain some clarity and sharpness, but it ends up blurring other parts of the image. Image purists may find the television great, but that’s only because the television comes calibrated. It’s IMAX preset is amazing, but that’s about the only thing the television has going for it. The television undeniably has great sound, but it takes more than a decent sound system to get you a passing grade.
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The gaming features flat-out suck this year with Sony (no game bar and only 2 HDMI 2.1 inputs, but one is eARC for sound), and it’s part of the reason they are losing to LG in sales. They have a great app streaming service in the form of Google TV, as the interface is great and controls are intuitive. Even if Sony never had a great gaming television, it could get the job done before. You do not have VRR, HGiG, Freesync, G-Sync, ALLM, or the game bar, and you cannot game in Dolby Vision at 120 Hz. The image quality is up there with the C1 and G1, but it still does little to compensate for it’s price. This is because LG provides the OLED panels to Sony. Sony then ends up overcharging and underperforming for the price.
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The price of the A90J exceeds 3000 dollars for the 55 inch model, and the price does not match it’s performance. The packaging is bad, just like the A80J, but it does come with a heatsink. This heatsink allows the television to perform with higher brightness, but the television still overheats. If you want to be sure your television does not break, you will want to avoid certain modes. You should also get a warranty with this television, because it may break on the way to your house. If it makes it there, you may overheat the television, so a warranty is recommended. This ends up making you spend nearly 4000 dollars for this subpar television. While the Sony ponies may have a ride with this model, it’s only because they refuse to accept another superior brand.
The 5 Best Televisions of 2021
LG G1 OLED
While the LG G1 OLED is a great television, it delivers nothing the C1 cannot handle. It’s supposedly the flagship model of the year for LG with 20 percent more brightness, but it’s lacking in several departments. While it is brighter, it washes out highlight and color detail far worse than any television on this list. The color gradation and black levels are worse on the G1 series, and the television is overall thicker.
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You would think that this would not be a problem, considering that it’s and OLED and using the new EVO panel by LG; however, the brightness does little to compensate for the price and red tint on the screen. The television is about 500 dollars more expensive on average, but it does little to compensate for it. The brightness increase over the C1 is only about 10 percent, so the marketing behind the television is a lie. It’s gaming features and input lag are nigh identical, so if that’s what you want, it’s got it. Just be sure to expect a more washed out image compared to the C1.
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It has a flat mesh on the back, unlike the C1, as it’s supposed to be a gallery television. This makes it great for wall mounting, but if you do not want to do this, it’s a poor option. It comes with a questionable 5 year warranty, but that’s about the only benefit you get for buying this television. Since the warranty is included in the price, it begs the question if this is not the cheaper television. The option in sizes is also smaller when compared to the C1 series of televisions.
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If you are looking to make this a monitor, then good luck, as the smallest size is 55 inches and requires wall-mounting. The G1 is the cheaper of the two televisions in overall quality, and it serves little function other than novelty. As you can see, the G1 series is not the best performer, and it’s not that user friendly. If you want a stand, it’ll cost you another 100 to 200 dollars for an ugly set of legs. In the end, you will be spending over a 1000 dollars extra to have this television, including installation. While it’s a great television on paper, the G1 chooses style over substance, and it’s why I cannot wholly recommend it.
The 5 Best Televisions of 2021
LG A1 OLED
The LG A1 OLED line is a still a great television and the next best on this particular list, but it’s lacking in features. It’s the lowest tier model series released by LG this year, but it still hits hard. The problem with this television is that you are getting more of what you pay for. The build quality is cheaper that the B1 and C1 televisions, and quality control seems to be lacking. If you are looking for HDMI 2.1 and gaming features, this television will fall short.
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The image quality will be worse than the high end models, but it still uses the next-generation processor. It’s only a 60 Hz display and will not support VRR or other gaming assets like the B1 and C1. This means that it’s color space and overall performance ability is limited compared to other models. It’s audio quality is noticeably worse, and the screen uses a more matte finish. This means that the reflection handling is far worse than the other televisions here.
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It does not support HDMI 2.1, but it does support HDMI 2.0. The screen is less bright, but it’s not by that much compared to the B1, and it has worse gray uniformity. All this means is that the screen will have a dirtier appearance when lighter colors are displayed. The television is still arguably better for basic gaming needs than any other televisions on this honorable mentions list. It will have worse color and contrast compared to the better models, but it’s still worth it.
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At the price point it’s coming at, it’s almost a steal, as LG really took the show this year. It’s a testament to how well LG is doing this year, considering that their lower-end model beats Sony’s best models for gaming. This may go back to the fact the LG owns the copyright to OLED televisions since their first appearance in 2013. This means that LG has more experience making their televisions, since they are the ones who created the OLED.
The 5 Best Televisions of 2021
Televisions You Should Avoid
Sony XJ-Series
These are the LED options coming from Sony, including the X80J, X85J, X90J, and X95J, and boy do they suck. They’re exceedingly expensive for their performance, and do little in the way of making a showcase. Their black levels are horrible and input lag is horrendous. It’s not an OLED, so it’s not expected, but they are still bad and even worse than LG’s LED lineup this year.
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The motion is absolutely terrible on these screens, as is the overall image quality, especially on the low-end sets. It’s nice to know that you won’t get burn in, but who cares if you do not even buy or use it. The biggest difference between models is the brightness and panel type, but they all lack gaming features.
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The X80J uses an IPS panel, and the rest of them use a VA panel. The VA panel provides better blacks and overall color in both SDR and HDR, including better response times. The X95J performs the best, and the X80J performs the worse. Every single one natively supports 120 Hz except for the X80J.
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Also, they advertise VRR support, but they still do not have it. The televisions’ differences are not worth going into much, as they are not worth a buy at all. If you are going to get any of these televisions, get the cheapest one. You can get it for less than a thousand dollars, and you will regret the purchase less in the process. For the same price, you are better off getting the C1 or Hisense U8G.
The 5 Best Televisions of 2021
LG QNED90
While LG brought out their best this year, they also brought out some crap. The QNED90 is a mini-LED television, and it serves a basement fairly well. The television, compared to most televisions on this list, struggles with black uniformity and overall black levels. It’s supposed to be the alternative to the LG C1 withing LG’s lineup, and it’s why I placed it here.
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While it’s not the worse TV here, it’s still one of the least impressive televisions on this list. It has horrible contrast, but it’s brighter than the OLED televisions. If you are looking for brightness over picture quality, it may be the TV for you, but it’s ill advised. It’s an IPS panel, which means that your colors will appear more washed out. The motions is alright, but it’s nothing to write home about.
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You’re much better off spending the same amount of money on the OLED televisions instead of this. Even if you can only afford a smaller television, it’s still worth it over this. It does include many of the gaming features the OLED lines have like VRR and ALLM, as it’s a 120 Hz display. The sound on the television is also fairly decent, but it performs worse with dialogue and bass than even the B1.
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The A1 OLED does great with it’s color gamut, and it can create some colorful scenes. This does not mean that you should choose this gimmicky television over the C1 or G1 though. The next best alternative is to wait until next year, but LG will likely nerf next year’s line up by making everything worse. This is a tendency most television manufacturers indulge in to make more money and increase margins over the previous year.
The 5 Best Televisions of 2021
Vizio P9Q
While the Vizio televisions are generally getting better, they are still a budge television not worth the money. It’s punching above it’s weight, but it’s not landing any punches. It’s certainly not anywhere close to the worse television on this list, as it’s the best television under the “avoid” bracket. The Vizio P9Q is a good enough television if you want something cheap at the last minute.
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The Vizio uses a VA panel, which can help give it rich and vibrant colors, but the black levels suffer. It had decent game features and has a 120 Hz refresh rate with decent enough motion to boot. Everything else about the television is mediocre though, as it’s not made by a top tier company. Going into more detail is almost a waste of time, considering it’s not a television you should buy. You can purchase the C1 for a similar price right now, but it will cost a little more for a much better television.
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Their OLED from last year was certainly the best television Vizio has ever released. If they released an OLED this year, they would be near the top. This is why it’s probably near the bottom, at least on my list, as it’s a disappointing downgrade from last year’s television. If you are looking for a Vizio, then go for last years OLED model, because it will serve you better than this.
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Vizio OLED is nowhere near as good as the LG CX, but it’s a higher-end contender. It’s a good television for those wanting to dip their toes into the OLED pool for a slightly cheaper price. It has all of the gaming features you could ask for and is 120 Hz, but the supposed VRR does not work. If it did with a new model this year, it would be a top 3 contender. I would still say that their OLED from last year is overpriced, but it’s the better alternative to the LG C1 than this.
The 5 Best Televisions of 2021
Everything Else
These are pretty much the only televisions worth giving praise to or complaining about this year. Just about everything else is a complete waste of time. Many of the cheaper brands like Westinghouse, which were not mentioned here, will often ship broken products. Their televisions are almost always poorly put together, and they will end up doing nothing but collecting dust. Customer service is usually not helpful or downright nonexistent. Even if they are cheaper, you will get less that what you paid for. The same thing goes for LG and their NanoCell gimmick, Samsungs other QLED models (Q70 and Q80 A series), and anything else from TCL, Vizio, Hisense, and Sony.
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The best thing you can do is choose from what I’ve listed here, and go according to what you can afford. A television is never worth losing your livelihood over, so be frugal with your television purchase. Be sure to avoid what a Best Buy or customer service employee tells you, as they are trying to sell the most expensive product. It does not mean that the product is not good, it just means that all else goes out the window for profit. If you want my recommendations, you’ve read them here, and the C1 is the best bang for your buck.
The 5 Best Televisions of 2021
Conclusions
If we’re strictly speaking to televisions you should get that are released this year, this is it. There are still plenty of good deals you can find this weekend on last year’s models as well. Since this is a list of the best televisions that were released this year, they are not included. Older televisions are from years prior tend to much cheaper and a better overall value. The best televisions from the last few years have also ended up becoming discontinued. Some great televisions you should consider are the LG CX/9/8, Vizio OLED, and Sony A8G and A8H.
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Even if you end up missing a Black Friday deal, it’s nothing to worry about. Black Friday is a gimmick and you still have Cyber Monday to look forward to without the mobs of idiots. Most of these televisions will continue to go down in price as time goes on. The longer you wait, the better off you will be for buying older models of televisions. If you happen to miss a good deal, just keep looking and find a better one or wait. You never know what steal of a deal you can find around the next corner.
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